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It goes without saying. You catch more bees with honey. When
marketing and promoting your business you have to go beyond a
friendly smile and positive self-confident approach. It's the
follow thru that counts to your potential customer. Continued
personal interest keeps them coming back for more.
Many businesses do not realize the strong message they send out
when a client calls and is immediately put on hold or treated
like just another phone call. When business is good and your
product or ...
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In my last article, 'The Reality of Buying Wholesale,' we looked
at some of the controls that the largest companies in the
consumer goods market place on their distribution channels. As
we learned, some of these companies make it impossible for the
small, start-up online retailer to obtain their merchandise.
However, this is no reason to give up on your dream of being a
retailer. Less capital to invest just requires a little more
creativity. Many established retailers have built ...
Read more »
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In my last article, 'The Reality of Buying Wholesale,' we looked
at some of the controls that the largest companies in the
consumer goods market place on their distribution channels. As
we learned, some of these companies make it impossible for the
small, start-up online retailer to obtain their merchandise.
However, this is no reason to give up on your dream of being a
retailer. Less capital to invest just requires a little more
creativity. Many established retailers have built ...
Read more »
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Bootstrapping a business startup does not necessarily mean that
you are unable to find traditional sources of capital. It may
mean that you are clever, or that you know a bargain when you
see it, or that you are the type of person who derives a certain
satisfaction from crafting something using your own hands and
vision, from scratch. If this is the way you feel, a franchise
is probably not for you. A venture capitalist, if you could even
find a member of that rare species when you are just ...
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Judging only from the name, which company comes across as more
crisply efficient, Order Out of Chaos or Ockahochee Organizers,
Inc.?
Which business seems more innovative, Kabloom or Finest Flowers?
Which consulting firm seems more dependable, RP&G Consulting
Partners or Skyhunters Consulting?
A company name can influence perceptions - attracting or
repelling not only customers but also media people and joint
venture partners. It does so through these and other factors:
* the style of the ...
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